Dragon major power Restaurant
decision maker Summary
Dragon King Restaurant is a Cantonese Cuisine restaurant, which schematic in 2003 by Mr. Wong Wing Chee. It is known for producing fresh, innovative delicacies at excellent value. It has received a number of awards from Hong Kong Tourism get on with as well as the Association of Restaurant Managers Limited.
As electronic marketing is becoming as a hot trend, setting up a Facebook Fan Page is the eldest step for Dragon King to compete with its competitors. The main object lens of establishing the Fan Page is to forge customer relationship. Since social net profit can reach a large amount of listening at the same time, with its lower cost advantage, it must be the first step to arouse interest. Announcing company news t, outcome coupons and organizing special campaign are the major events when launching the Facebook Fan Page. The Facebook Fan Page is easy to use and free of haste .It not only could help Dragon King for promotional material but also to increase its consumer base by attracting more than younger consumers from the Fan Page. This definitely could help Dragon King Restaurant toward a great success.
Situational Analysis
To analyze the whole point for our company, a brief SWOT analysis depart be done.
With this overview, further details will be presented in the level of industry, competitors and consumers.
a) SWOT analysis: The following Table 1 will display the internal strengths and Weakness as well as the external opportunities and threats.
| Favorable| Unfavorable|
Internal| * Well-known mug name * Well-trained employees * Provides unique and creative fusion dishes * Continuing efforts to organize exceptional dishes| * Lack economies of scale of huge competitors * Lack of developments in on electronic marketing |
External| * Consumers start stress more on food quality than price * evolution purchasing power of Asian consumers, especially...If you want to get a full essay, order it on our website: Ordercustompaper.com
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