Marketing Mix

Marketing Mix
University of Phoenix
MKT/421
December 5, 2011

Marketing Mix
Marketing is vital to the success of any organization. A good market plan stop help the organization and their results or services to exceed their potential. When creating a marketing plan, it is classic to focus on the marketing mix. The marketing mix is the controllable variables the company puts together to satisfy their rump group (Perreault, Cannon, & vitamin A; McCarthy, 2011).
The Four Ps
The controllable variables referred to in the marketing mix are product, terms, place, and promotion. The marketing mix usually includes a product to offer to consumers, at a certain price, with a promotion that informs customers about the product, and a method of reaching the consumers place (Perreault, Cannon, & McCarthy, 2011). Products are defined as the goods or services that meet the markers needs. It can be a bodily item or a service or both. The get of the product is to meet and satisfy customers needs. Another variable is to caste the appropriate price for the offered product. In order to find the counterbalance price for their product, organizations must consider their competition within their target market as well as the total toll of the marketing mix.



Marketing managers should also try to guess what the consumers reactions leave alone be upon learning of the set product price. It is vital that the price be acceptable to the customer, or it is all for naught. Another important consideration is that the marketing managers should familiarize themselves with the current procedures for markups, discounts, and sales (Perreault, Cannon, & McCarthy, 2011).
Place refers to the decisions that involved in getting the needed product or service to a place when and where it is wanted or needed. Products go through a channel of distribution, which is any mountain range of individuals or organizations that take part in the course of products from creators to consumers. Products may go directly from...If you want to get a practiced essay, order it on our website: Ordercustompaper.com



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