1.For the age segments, we can grant children, youth, and adult and depending on their age, they have different preferences in stick out. For children, as a marketing manager, we can think of more insure program, some with the designs from the famous characters from TV series, cartoons and so on. For the youth segment, the designs of noblewoman shoes should be fancy and outgoing. For the adult segment, the designs should be prestige and stylish.
2.For the segment with income level, we can also divided into low, medium, and high income level. For these segments, legal injury might be the most important factor to make up ones mind the buying decision. fit in to the income levels, footing should set up suitably and to attract the different income level.
3.The last segment is the social class. According to the social status, people preferences and needs are differed. In this segment, we can also divide into the well-off, the medium and the low. For the rich, the design and also the price should be appealing to attract them match to their status. And for this rich segment, design differentiation is also important to dissociate them from the rest twain social class.
The medium can be in between, and according to their needs, in some occasions, they can also buy from the products from rich segment to low level segment. For the low level segment, the design should be appealing but the price should be cheap.
Q2: every(prenominal) business needs to cover its costs in raise to make a profit. Working out the costs accurately is an essential part of pricing.
We can divide the costs low two headings:
fixed costs that are always there, heedless of how much or how little you sell, for example rent, salaries and business rates
variable costs that rise as your sales increase, such as additional raw materials, extra labour and transport...If you want to arise a full essay, order it on our website: Ordercustompaper.com
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