The Mission Statement

RUNNING HEAD: THE MISSION STATEMENT

Unit 3 The boot Statement Case Study Analysis
Kaplan University
School of Business and vigilance
MT460 Management Policy and Strategy
Author: Edgar Valencia
Professor: Dr. Schreeder
Date: July 25, 2011

Introduction
The expansion and exploitation of the social networking industry has redefined how our world connects to one another. Face-to-face conversations and band calls no longer seem as important when an person can update hundreds, thousands and even millions simultaneously. In an environment where the world of drug users has surpassed every to include India and China, competition for commercialise sh be is glacial (Internet World Stats, n.d.). Despite the fact that many of these systems were created for wide-ranging functions, todays trends indicate that market leaders are seeking to assimilate or duplicate capabilities, offering their customers a single source for all of their needs.
Synopsis of the Situation
Two of the rule players in the social media market are Facebook and twitter. While Facebook has realized a strong dominance, passing its 500 million user mark in 2010, some have argued that the applications offered by Twitter will ultimately lead to a standoff amid the two companies.



Facebooks mission statement contractes on a confide to empower users by providing a globally open atmosphere for interpersonal and group sharing and partnership (Facebook, n.d.). This concept is in direct competition with the new mission statement of
Twitter, which states, We inadequacy to instantly connect people everywhere to whats just about important to them. This driving force behind the company redirects its focus from purely social content to fundamental connection; connection to friends, celebrities, organizations or information (Parr, 2011). In terms of user numbers, at that enter appears to be no real threat to Facebooks place at the helm, but failing to address shifts in market demands and expectations could prove...If you want to get a full essay, order it on our website: Ordercustompaper.com



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