Chanel

AMERICAN UNIVERSITY OF SCIENCE AND TECHNOLOGY
(AUST)
Achrafieh-Lebanon
Faculty of Business and political economy
Advanced Marketing Management ( MKT 500)
Spring Semester 2012
CHANEL
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Table of Contents : Page
1. Companys Description
2. strategical Focus and final cause
3.1 Vision
3.2 Mission Statement
3.3 Goals
3.4 Competitive avail
3 Situational Analysis
3.1 SWOT Analysis
3.2 Industry Analysis
3.3 Competitor Analysis
3.4 Companys Analysis
3.5 Customer Analysis
4. Product-Market focus and Objectives
4.1 Target Markets
4.2 Points of Diffreneces
4.3 Positioning
5 Marketing architectural computer programme
5.1 Product Strategy
5.2 Price Strategy
5.3 Promotion Strategy
5.4 Distribution Strategy
5.5 Marketing Plan of a bracing Product
6 Implementation plan
7 Evaluation and Control

Executive Summary :

agency is an art form and a way of utilizing clothing, accessories, and hair to impart one self.



Fashion serves as an extension of personality , sometimes used to show or hide the true chain of a person. The worlds look centers are New York, Paris, and Milan whereby these countries are considered to be major hubs of fashion apparel and accessories, in addition to London, Los Angeles, Sydney, and other smaller market areas. Yet, the choice of fashion ultimately depends on the consumer who decides whether or not to buy into a trend .
The women who brought style to the world , Gabriel Coco Chanel is the founder of Chanel bulls eye .She established her first store in Paris in 1909, and her business grew in the First World War because she believed that women should not forget about fashion in the tough long time of war . She continued to expand and in 1922 she launched her first variant of fragrances . The brand continued to grow and Chanel became very famous in the world of high fashion for its...If you want to get a full essay, order it on our website: Ordercustompaper.com



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