Sensitive Groups And Social Issues :: essays research papers

crank Groups and Social Issues Many factors have contri thoed to the heightened consciousness of lovesome groups and social issues where marketing is concerned. The bind Sensitive Groups and Social Issues has brought to lightsome the causes, pitfalls, pro-active strategies, and benefits of addressing these social issues. Due to the fact that consumer markets and values are constantly changing, it is pregnant to address these issues head on. A few of the key issues discussed in the article that relate to the text readings are the marketing imagination, social responsibility, and changing demographics. Addressing much(prenominal) issues will not only satisfy the sensitive and social groups involved, but open new and potentially profitable opportunities for companies that do so.One of the important points that I found useful in the article was how marketing to sensitive and social groups paralleled that of the marketing concept. Successful companies have to fill the aims and wants of their consumers. Sensitive and social groups are composition of every companies market. Each ships companys products and services should be customized to that of their customers. This is called mass customization. How a company defines its social responsibility is also part of the marketing concept. If a company does not care to be viewed as socially responsible, then they will not care how they market products to those groups and the company will suffer.Relationship marketing is a part of the marketing concept and strongly applies to this article. A company wants to prepare trust with its customers in lay to build customer loyalty and a long-term bond. This gives the customer a value-added feature of doing business with a particular company. In marketing orientated companies, the customers needs have to be targeted and dissimilar social classes or issues need to be taken into explanation. If a company does not take different sensitive and social groups into account when marketing, then they will not build a feeling of goodwill with the consumers. The consumer will think that the firm cares to a greater extent about selling its goods than the consumer. The firms social responsibility should be taken into account and work hand-in-hand with the marketing concept. A firms interests may not portray societies surpass interests. This is where the societal marketing concept comes into play. Our text states that the marketing concept mickle be work together with social responsibility. The firm must exsert the breadth and time dimension of its marketing goals.