MTV: Music Mainstream Essay -- Entertainment Television Papers

Invention of MTVMTV pioneered the melody video, harmony telly industry. The music video music genre was taking its first steps in the 60s and 70s. MTV seized upon the idea, linked it with cable television and created a media icon. MTV has been the launching pad for the careers of stars for two decades. On the MTV model, other music television programs adopted the format such as BET, VH-1, and the Nashville Network. MTV has continuously pushed the envelope in music and social issues. Their success deserves to be studied. The stage of the founding of MTV has valuable lessons for the media industry. This is a brief look at who did it, how they complete(a) it and their adaptations to the changing nuances of the industry.Linking music and the video is similar to the linking of conk out and films in the primaeval 20th century. It changed the way Rock and Roll music did business. Rock groups and soloists no longer had to sound good they now had to look good dummy up up. Professionals in video art and technology joined with professionals in the sound recording industry. The concept of the video jockey, VJ evolved. The term yeah, I saw that var. was born. Prior to the invention and distribution of cable television, rock and roll music was flourishing. The few television networks hold the convergence of music and television in existence at the time. The music video was an experiment and the resources the networks could provide limited it. Music and television usually converged on Saturdays with programs like the Monkeys, and the cartoon the Beatles in the morning, American Bandstand in the early afternoon, Soul Train in the late afternoon, and Midnight Special or Don Kirshners Rock design Saturday night.... ...deos, all the time. Who knows what will happen in the future of music television. Either way MTV will find a way to look across popular culture and help young kids fit into the society that MTV keeps creating and recreating. crap CitedAbsolute TRL. Show Index. 5 November 2001. http//absolutetrl.net/showinfo/index.htmlDenisoff, Serge R. Inside MTV. New Brunswick, New tee shirt Transaction Publishers, 1988.Waits, Jennifer C. (1997). Fantastic Reality The Blurring of Leisure and Work SpaceOn MTVS The Real World and Road Rules. Bowling Green nominate University Bowling Green, OH.http//www.mtv.comhttp//www.mtvi.comhttp//www.rockthevote.orghttp//www.CKY2K.net Rockin in Time 4th Edition David P. Szatmary, Prentis Hall INC. 2000.The net Encyclopedia of Rock Carlton Books Limited, 1993, Michael Heatley Editor, p. 321-22.