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TECHNICAL TEACHERS TRAINING INSTITUTE, BHOPAL Workshop on marketing of educational Institutes, Programmes and run CORE CONCEPTS OF MARKETING DEFINITION OF MARKETING Marketing is a social dish by which individuals and groups obtain what they deficiency and want through creating and exchanging products and value with others. (Philip Kotler) Marketing is the analysis, planning, implementation, and control of c arefully formulated programs designed to encounter nigh voluntary exchanges of value with intent markets for the purpose of achieving validational objectives. It relies heavily on plan the organizations offering in footing of the tar start markets needs and desires, and on using effective pricing, communication, and distribution to inform, motivate, and coadjutor the markets. (Philip Kotler) KEY POINTS a) Managerial Process involving analysis, planning and control. (The view of marketing as social process is not of interest to us as managers) b) Carefully formulated programs and not just haphazard actions. (A generosity organization sending volunteers out to collect bullion this is not marketing, it is selling) c) self-imposed exchange of values; no practice of force or coercion. Offer benefits.

(A museum, seeking members, tries to design a set of benefits that are appealing to potential members.) d) Selection of tail Markets rather than a quixotic attempt to win both market and be every(prenominal) things to all men. e) Purpose of marketing is to reach out Organizational Objectives. For commercial celestial sph ere it is profit. For non-commercial sector,! the objective is contrastive and must be specified clearly. (City wellness Department wishes to slenderize diseases and enhance health level. National Safety Council wants to bring elaborate the death and accident rate in the nation) © indigo limit Chawla, June 2003 Core Concepts of Marketing TTTI, Bhopal f) Marketing relies on designing the organizations offering in terms of the target...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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