Jones Blair

The result of the market research data given uninflected thinking from the case documentation are summarized in Exhibits 1 and 2. The original blushing mushroomer market piece fibs for 50% of realise sales of architectural coatings is an important segment for JB. The do-it-yourself segment is growing and instanter greenbacks for half of Jones-Blairs sales. Large Accounts (annual purchase > $50,000) account for 56% of JBs sales. 10% of these are Non-DFW area and agree JB credit line exclusively. Retail accounts in Non-DFW area account for 60% of sales. 30% of these accounts with annual purchases of less than $25,000. 3. Problem debate Where and how to deploy incorporated marketing efforts among the various architectural blushing mushroom coatings market served by JB in the 50 counties (39 Non-DFW and 11 DFW) in order to hold in its position as a minimum or moreover improve it. 4. Identification of alternatives there are four alternatives shape up to be feasible solutions to the problem, they are mutually exclusive. Those alternatives are: 1-         Do Nothing: and maintaining the costs and thus keeping the division margin at 35%. JB has been successful to date with its animate approach. 2-         Increasing publicise to expand awareness in DFW Area. Where the topical awareness (»20%) is lower than competitors. At least 30% awareness is require among do-it-yourself customers. The 30% can be achieved through investment $350,000 more in corporate soil advertising.

3-         Reducing prices. Where a price cut of 20 % on all create products to achieve similar! ity with national paint brands. Thus making JB more competitive. 4-         Increasing sales drag in Non-DFW Area. Where presently there are 8 sales representatives. And the current incursion is 16%. The associated cost of adding one sales rep is $60,000 per yr Plus 1% commissions on sales. 5. end criteria The following closing criteria set was chosen to evaluate the 4 different... If you want to nettle a full essay, order it on our website: OrderCustomPaper.com

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