Promotion

Promotion BUS 620: Managerial trade Promotion Marketing is a tool that bottom make or stop a alliance or their products if it is not utilized in good order to reach the projected localize segmentation. Marketing Managers take a leak many different ways of promoting their companys products through the various media reveallets that are available in straightaways marketplace. According to Mullins and Walker (2010), Television is lift expose at communicating images and symbols it can demonstrate product entertainment and consumer reactions. It is a particularly good medium to help continue a mass market product (p.353). A skillful for Activia yogurt is attention grabbing and a good example of the number of television to communicate to prospective consumers. This paper will strengthen how Activia yogurt markets to their target segmentation, compares to their competitors, and how to appeal to other consumers. Dannon is the company which makes Activia and is single of the worlds largest makers of yogurt. The difference between Activia and other brands is that Dannon adds Bifidus Regularis, which is a trademark name for the bacteria found in gracious intestines, that they believe helps to regulate the digestive system (Brinkley, 2011).

In semen erupt to market their product, Dannon uses Jamie Lee Curtis, a marketable and recognizable give in the United States, as its spokesperson. The commercial begins as a Ladies night out with Jamie Lee Curtis and three truly women at a restaurant to discuss the benefit of Activia. chant and Flo buzz off tried Activia a nd they are gaugeing to explain to Karen wh! y she should separate out it. Carol describes how her body just feels right after have Activia. Karen says As we get onetime(a)er its normal for our bodies to be out of sorts. Flo says, I am over fifty and am I just supposed to be done? After having this parley they all have some Activia and they say, These are the best old age of our lives. In small print the commercial states that Activia of necessity to be taken for at...If you want to get a in full essay, dictate it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper