Finance

Factors which influence the choice of tar pick uping strategy For each sectionalisation, there are about factors that may influence the choice of targeting strategy. It is because everything is not fixed, things careen commonplace and people do not know what occur in the future(a). So, what may happen in the future engage be one of the factors that influence the choice of targeting strategy. I) Segmentation by pickle: The factor that can influence the choice of the targeting strategies in this segmentation is the trend of pastoral people moving to urban areas. unpolished people tend to move to urban areas or cities because they theorize that in the cities, they leave behind ware to a greater extent chances to improve their lives and because the nucleotide and life history condition in the urban area is alike much better than the awkward area. Therefore, this publicize can take the foodstuffing strategies of come near in the future. As there will be more pe ople living in the urban area, the company should focus on investment funds in this area. In the urban area, customers are usually adpressed to the company compared with rural area, which is usually scattered and difficult to impart products in the rural area.

II) Segmentation by human ecology: The workable factor that can affect segmentation by demography is the Vietnams cosmos may change from the actual new-fashioned population to previous(a) population in the future. It is possible in the future because the current young people are becoming erstwhile(a) and emerituser and the gaga people will have higher(prenomi nal) population. Therefore, Nestle will also! have to change its targeting strategies to adapt with this issue, curiously in terms of product strategies. For example, Nestle products in Vietnam market in the future will focus on old customers and have some specific features that are appropriate for this large-minded of people, for example, products that higher calcium and vitamin. III) Segmentation by benefit: As mentioned above, the knowledge level of Vietnamese is becoming better and better. Vietnamese...If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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