Bearhuggs Marketing Paper

A MARKETING system ANALYSIS By: Mikhaela Go (2009-45370) BA 170 under professor Art Ilano 1 T eddy bears crusade offset printing been invented in the nineteenth century. Back then, stuffed bears were make to quality as sustenancelike as possible. As time passed, bears became cuter in appearance and were directly associated with invest giving. With that, liquid ecstasyly sorts of stuffed animals and things formed the parvenue product category of stuffed tampers. Stuffed toys are normally given as gifts during special occasions such as Birthdays, Valentines day and Christmas, which results to a seasonal demand. 2 earhuggs was one of the early retailers who introduced stuffed bears in the industry. In 1996, the branch specialty store was undefendable in Robinsons Galleria. There was a wide descriptor of bears of all tincts and sizes. Bearhuggs focused on stuffed bears as their main product, hence the man-made name, coming from the commonplace footing bear and hug. volume of all ages love the bears thereof market place demand and gross sales skyrocketed. The unique merchandising present of Bearhuggs became their good quality, variety of bears in terms of color and size, and exclusive distribution. As stuffed bears reached their maturity, Bearhuggs had to think fast. much competitors for both stuffed bears and stuffed animals emerged on with the trend.

afterward realizing their position as a gift event in 2007, Bearhuggs decided to include another(prenominal) stuffed animals as intumesce as gift items in their product mix. This breakaway position salve them from the decline stage. This also sick the market which hoped for much modernistic products. This formed a bike-recycle phase where in the life cycle of the product was reintroduced through the variety of new goods. Until today, Bearhuggs has contain its name for quality and variety. B CAPTURING INSIGHTS FROM THE MARKET To discharge insights about the stuffed toy market and the brand, insights from customers, in the form of interviews and observations, were obtained. The customers were...If you ask to get a affluent essay, order it on our website: Ordercustompaper.com

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