Marketing

Marketing The Brand/Product: 1.Attributes: The attributes argon the products primary characteristics, both(prenominal) physical and functional. They are what the consumer might recognize first some the product through the five senses. The physical attributes are what study the product what it is. They are scent, texture, package, contents, variety and price. The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion. 2. Benefits: Benefits are what the actual product attributes can do for the consumer.

It is important to study these benefits different from the contestations. Each physical attribute possesses certain benefits that remunerate the consumers wants. The scent of our product is what makes our practical application so different. None of our competition brands have a scented sun tan lotion on the market that is targeted at our segment; the only separate is Coppertone Kids varieties (5). Our loti...If you want to get a full essay, order it on our website: Ordercustompaper.com

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