Marketing Plan

Company Name: Didis Delights

I.         Executive Summary

Didis Delights will be the leading in all occasion edible giving basket retailer in the Broward County area in Florida, with a rapidly growing client base by Dade County and West Palm Beach, Florida. The signature make of premium bakery goods including edible gift baskets, edible cookies, gastronome coffee, tea, and candy do to order or already made for pick up. Didis Delights will reinvent the gift basket buy experience for all individuals of all ages with all incomes by marketing high quality, innovative products at a reasonable price, genial location and excellent customer service.

Marketing will play a vital role in the success in Didis Delights. Didis Delights mustiness build their brand around their product and delivery work it offers. This will be done by heavily promoting itself through with(predicate) local radio, television, newspaper and flyer ads. Marketing efforts are respectable the beginning by the time a potential customer enters Didis Delights for the first time. A strong emphasis will be put on keeping customers and building loyalty through programs staffing, experience, and customer service.

II.         Introduction

Didis Delights is located in Pembroke Pines, Florida. Deliverable Gift Baskets act the major share of the companys production.



The total market for assorted gift arrangements in the communities which the company targets are approximately 500,000 people.

The company is a new business under a sole proprietorship. The proprietor originally worked out of her home creating assorted gift baskets and collectable to the volume of business that she has created caused her to move her operation into a letting space in Pembroke Pines, Florida. This expansion will allow for a bigger variety of gift baskets as well as new products to be sold. The store front is comprised of 2,500 square buttocks where five people are employed...

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