Environmental Scan of Amazon And Nike

The Internal and External look of virago and Nike

MGT 498

January 31, 2011

Environmental Scan - Amazon and Nike

In todays melodic linees e-commerce is becomingly more effective in the redbrick world. Two major companies stand out, one solely relying on online business and the other both store and online services. Most individuals be familiar with these companies, Amazon and Nike. Both of these companies carry strong daubs in their own right, and as demand for their products grows, so does opportunity. Amazon was formerly very plain and unattractive but was still the ancient bookseller for consumers on the Web, and Nike was a small growing firm that make athletic shoes imported from Japan, making its presence in the American market.

Today, however with the introduction of PESTEL Analysis, managers stool been able to make effective decisions for their organizations. PESTEL Analysis permits a business to conduct an, analysis of four external factors that may collision the performance of the organization. These factors are: Political, Economic, Social, and Technological (CBS Business Network, 2011). Amazon has utilise these factors capitalizing on their strengths to threaten their expanding market.



For example, through a technological point of view, telecommunications technologies for the Internet have been increasing giving consumers the ability to brand from their home computers, laptops, and cell phones. This is relevance to Amazon beca drop it increases the frequency of use and sources for Internet by online shoppers.

Amazon has integrated blot out computing into their business strategy, providing them the adaptation with the technology and cultural transitions. becloud Computing gives individuals the ability to access applications at any moment, having any piece of data you need for every aspect of your action at your fingertips and ready for use (PC Magazine, 2011). Amazon has been looking to mitigate internally with the use...

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