How Puns Achieve Advertising Effects

2
????2009â€"2010????????
2007????????????????

???? 26 ??:LLAAII
How Puns Achieve Advertising Effects:
A hardheaded Study of Puns in position Advertisement

Abstract: Puns ar fundamental rhetorical figures in advertizement. As Chinese, we ar familiar with puns in Chinese advertisements, while less pay guardianship to face puns. However, a better check of puns in English are useful. Based on slightly previous pack and my ad hominem interpretation, this article will focus on analyzing how puns achieve advertising effects in realizing some certain functions of advertisement, with some seat theories and approaches in pragmatics.
Key words: pun; advertisement; pragmatic

I. Introduction
Puns are popular rhetorical vehicles in advertising. Newspapers, TV programmers, WebPages, subways and even outsides our doors â€" we stern find advertisements containing puns everywhere. As a Chinese student, I am familiar with many puns used in Chinese advertisements, for example, lian tong shi jie?ying zai zhong guo (?????????), a advertisement for China Unicom (zhong guo lian tong ). Since they are easy to remember and interesting.



As for English advertisements, I can appreciate some figures of destination used in them well, such as repetition, alliteration, contrast. However, just same(p) many other Chinese people, I have some difficulty in deduceing some of the puns in English advertisements, because of the culture gap and language gap. In fact, if we can understand them better, we will laugh when we meet them as the native speakers.
Therefore, as English major, I will pay more attention to such puns and try to understand them better in couch to cross the culture gap and language gap in this aspect. After reading some articles and books, I find the study of the function of puns in English advertisement will not only give us a better understand of puns but also some skills in practical use. Hence, establish on some previous study and my personal...If you want to sit a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper