Snapple was a small company whose origins were base on authenticity and trust in consumers eyes. The grocerying report used was 100% natural. From 1972-1993 Snapple flourished while umpteen startup premium fruit drinks struggled and, in many cases, failed. Most of Snapples self-made competitors during this time were interchange to larger distribution companies allowing Snapple to create a Brand look and distribution alliance for the smaller guy.
harvest: Snapple became successful by launching innovative products, based on fruit juices and teas, into the beverage market. Snapple product line was vast and spanned many different flavors, many of which were unpopular. But the premium pricing on the successful products covered the loss on the failures. The product in itself was marketed with the accompanying mantra of 100% Natural and proved to be instead popular among a very difficult to define market segment. Snapple was neither defined as a lifestyle stigma or a fashion brand, it was somewhere in the middle, largely grouped in the alternative beverage category.
Price: The Snapple was sold at $24 for a pack of 24 nursing bottle case on the street which is a very ravening price for the product category. Premium price could be integrity of the reasons for propagating the premium nature of the brand to the customers.
Promotion: The first matter new management did was to increase Snapples advertising budget. This allowed for many improvements in the marketing of the company and the promotion of the brand of Snapple. They hired focus groups to help them improve the design of the label. The Company had an image of fun and excitement that was supported through the marketing scarper which was centered on customer relationships with common man. Its marketing hightail it was an...If you want to get a full essay, order it on our website: Ordercustompaper.com
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