Michael Crawford
MGT/602 trade Management
Angie Johnson
April 24, 2011
Digital Media
Marketing research is a crucial aspect for businesses to reach and experience their target market. necrotizing enterocolitis Corp., the third largest maker of public displays is winning a new approach in collecting data for marketing research. NEC Corp. is using facial-recognition technology that can jibe how many people looked at a particular display, their sex activity and even their level of attentiveness (Wakabayashi & Osawa, 2010). Inside the Shinagawa train transmit in Tokyo, NEC Corp. has created a 47 inch have-to doe with screen monitor that collects information of the viewer and recommends products that fits their profile. Toshinari Sasagawa, general four-in-hand of sales at an East lacquer Railway subordinate that operates vending machines in train stations, said, With this machine, we can actually send off who is buying what, instead of relying on educated guesses (Wakabayashi & Osawa, 2010). Information is bargonly as good as the accuracy of it.
This technology allows advertisers to foregather critical information pertaining to the products and or services they are selling. NEC Corp.
says its establishment can identify peoples gender correctly roughly 90% of the time and guess a persons age inside a 10-year range about 70% of the time (Wakabayashi & Osawa, 2010). This helps the sponsors not only know exactly how many people are viewing their display, but have data on what patient of of people are viewing it (gender & age). However, the technology raises privacy concerns. Currently, (2011) in that location are no laws or regulations that require the camera equipt mutual oppositions to notify the viewers and or people walking by of the recording. To be on the safe side East Japan Railway says it attaches a notice to each camera-equipped digital sign it uses to collect gender and age information for research purposes. It says the system cant identify individuals and that the images arent...If you want to get a full essay, effectuate it on our website: Ordercustompaper.com
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