The String Cheese Incident: Click and Mortar Business Transformation

Information Technology for Management (G0018) suction stop and Mortar Individual Assignment by Kurniawan Dwi Murni Widjaja (1040002282) (Class: MA 6) [pic] Bina Nusantara Business School January 2011 Kurniawan Widjaja The String Cheese Incident: A melody Industry Click and Mortar Case Over the last a couple of(prenominal) years, m all companies within all sorts of industry has been sought to flip ones wig and enhance their capabilities through spill online. Such companies are often referred to as a Click and Mortar or Brick and Click job, in contrast to the more usual Brick and Mortar federation who still runs their operation and sales the old fashioned way. When the going online trend started to surface in the late 1990s, many psychoanalyst predicted that the vast networking ability of the internet would eventually wipe verboten standard, face to face or telephone based businesses. Although gratis(p) to say this has not been the case so far, it has been apparent that in a lot of ways the Click and Mortar modelling is a solid approach for businesses attempting to get ahead in the ever so competitive industries.

This paper would attempt to argue in its favor by presenting the case of a fledging traffic circle who by going online not only managed to keep their operation undirected during difficult economic times, tho likewise significantly ontogenesis their revenue. The String Cheese Incident was a Jam band from Colorado formed in 1993, the Jam itself not referring to any particular style or music genre of music but to a style that has a penchant for improvisation and overlap music genres. The Jam Band movement itself was started in 1970s by the iconic group The Grateful Dead, and has ever since always managed to not only survive but also thrive in the face of more popular genre based music industry, commanding a relatively weensy but devoted following. In fact, the viability of the Jam Band business relied primarily on the this loyal group of repeat customers, who has... If you require to get a full essay, order it on our website: Ordercustompaper.com

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