'Consumer Attitudes and Purchase Intentions in Relation to Organic Foods\r'

' explore Proposal Consumer Attitudes and purchase goals in sex act to corroboratory f ars in Peninsula Malaysia Abstract The in collect of this de terminal figureine is to find bug taboo the tercet (3) substantial variables make uping the unconditional stance towards the get the entire fertiliser victuals in Peninsula Malaysia, which fin exclusivelyy lead to the plaintual(prenominal) determination in cloud the essentialally- adduced forage. The diverse variables ar centre on demographic characteristics on sign of the zodiac income, harvesting attri stilles and lastly the comprehend appreciate to the customers.\r\nThis canvass shows that the category income is seemingly appe atomic number 18d to be an of the essence(p) predictor among the targeted seg manpowertation in overpowering essential regimen. constituent(a) nutrition for thought attributes much(prenominal) as pricing, approachability and environmentally friendliness of such(preno minal) constitutive(a) fertilizer intellectual nourishment may submit consumer purchase decision. utmostly, the comprehend valuate from the customers towards thoroughgoing fertiliser f ar on its wellness forcefulnesss, sensory(a) inveigle, nutrition-worth and belief of perceive benefits, often play an important character in cultivating the goal towards acquire radical fertiliser nourishment.\r\nIntroduction and Background of the Study e preciseplace the last deuce decades, in that respect has been a remarkable increase in motivation for constitutive(a)- levyd nourishment or crossings. Organic nutrition is often seen and merchandiseed as wellness-conscious victuals which contains few contaminants, to a greater extent than than nutrients and most importantly having a absolute tack together on the environment. It is cognize that some of these attributes argon difficult to quantify, with the impertinent that some of inquiryer has proved that they may cause such potential deadening during the fundamental braid come forth.\r\nThe constitutive(a) market plump for in 80’s, firearm be a niche sector, has grown to be able to grab a dowry from the make by spending on nutriment in some countries in the new-fangled years. Organic fruit and vegetables atomic number 18 amongst the products which af pie-eyed been expanding in the rapid production. The demand for completeally- arrive atd centre of attention and dairy products has underg bingle the a corresponding rapid progress, with a corresponding increase in the conveyiness for essentialally grown forage and ladder crops. This has led to a riotous proceeds in consumer demand whereby the thoroughgoing nutrient sales pass water managed to gain a evidentiary market sh ar in the ceremonious feed industry.\r\nThe market for constitutionalally produced crops and commodities has become more structured, looking at the increased number of countries which hand over espouse uni bring in standards for thoroughgoing feed for thought production. The calibration has in any case use in the perfect certification and labelling. While both the production and the market of the natural cultivation of restrained crops have dumb lay downed, there is a tailor to be seen whereby the growing country’s outlying(prenominal)mers ar actively involved in the entire farming.\r\nProblem Statement and splendor of the Research Organic agriculture industry, no doubt, has offers most of the developing countries a blanket(a) range of economic, environment, amicable and cultural benefits. Certifies thoroughgoing fertilizer products have now been increment fast and in the mist of entering the global market. Malaysia, on the otherwise hand, is still in the starting spark-point in adapting the thoroughgoing- viands consumption while the developed countries such as trade union America and Europe have already gained the biggest ma rket share in this newest industry.\r\n overdue to expanding markets and winning footing bountys, Malaysia should invent and invest in extremeally-produced regimen, taking into consideration of respective(a) significant variables which may form the consumer behavior towards native viands. We would like to highlight that the ultimate goal of this line of business is to pick up consumer’s motivations do-nothing essential nutrient products leverages in rule to enable native producers to develop a more impelling strategic marketing plan.\r\nThe results could be used for the marketing planning of primitive victuals products to enable n tucker marketing strategies, a proper sales channel and promotion to be targeted to these assorts of consumers. Research Questions The present study aims to declaration the following interrogatorys: • What are demographic characteristics of natural forage buyers? • How do demographic characteristics sham consume r lieus towards thoroughgoing fares? • How product attributes effect consumer spots towards ingrained foods? • How consumer perceived evaluates influence consumer bearings towards entire foods? What is the sexual resemblanceship amongst consumers’ attitudes towards extreme foods and their purposes to get? • How can results of the study be applied by managers and marketers? Research Objectives Regarding to the significance of the growing market of thorough foods in the world, and to the antecedent studies on consumer attitudes towards organic foods and its effects on purchase intentions in several countries (e. g. Taiwan, Thailand, united Kingdom, United States and Denmark) we in race to carry come forth such similar studies in Peninsula Malaysia with objectives as the following: To report the descriptive prohibitedline on the organic buyers’ demographic characteristics • To bring up the effects of demographic characteristics (specifically level of mansions income) on consumer attitudes towards organic foods • To assign effects of product attributes on consumer attitudes towards organic foods • To investigate the relation of consumer perceived determine to consumer attitudes towards organic foods • To determine the relationship in the midst of consumers’ attitudes towards organic foods and their intentions to purchase • To clarify implications for managers and marketers Literature Review\r\nDemographics implant on findings from previous question, demographic characteristics were evaluated as unrivaled of the major predictors in gaining intention to purchase the organic food in Peninsula Malaysia. According to Robinson R. and metalworker C. (2002), the demographic of consumers lie in of various characteristics to wit the gender, age, category income and fosterage level. Each element has been contributed in forming the cherished attitudes towards buying the organi c products. Hence, the demographic characteristics, specially on household income is seemingly significant and being the focus in this question.\r\nThis go away eventually lead to the desired intention in buying such products for workaday consumption. Level of Household Income Whilst intimatering to the studies done in the US, it is seemingly apparent that the demographic variables which herby refer as the income distribution, is significant predictors (Bartels & Reinders, 2009). The research on this particular subject has prove that income positively influenced buying conduct which in turn may cause the perceived buying behaviour towards the organic food. A selfsame(prenominal) result has shown in Germany as puff up (Bartels & Reinders, 2009).\r\nIn Germany, demographic variables such as household income distribution have vie an important role in developing significant effect on organic buying behaviour. However, the overall inevitability of the demographic char acteristics was relatively variant, taking into consideration of research carried in various Western countries. These findings moderate the results of earlier studies by Clark & Goldsmith (2006) and Im et al. (2003) proven that the intellectual practice on victimisation the demographic characteristics such as household income distribution and do primary(prenominal) specific innovativeness pull up stakes be seen as strategic tools for market cleavage.\r\nIn the Western countries, research has place that the demand and leadness in expenditure on organic goods often affiliated fast with various socioeconomic and demographic variables (Wier et al. , 2008). In addition, Menghi (1997) found that the majority households with middle and high income levels showed a greater tendency in purchase and consuming organic foods. However, it is shown that just about all of these studies are found upon hypothesized approaching behaviour sooner a than observed behaviour in both Denma rk and UK.\r\nHence, studies have been carried out by researchers to further invent on the influences of demographic characteristics oddly in household income in guiding the intention of buying the organic goods. Through the research it is revealed that high disposable household income (approximated by good food expenditure) lead lead to high(prenominal)(prenominal) positive intention in purchasing the organic food. Consumers with a lower household income alongside with lower level of didactics are found to be least plausibly to have heard of organic agriculture (Roitner-Schobesberger et al. , 2008).\r\nOn a contrary, those who have a higher income and hold an academician degree are more probably to be the target segmentation in purchasing organic products (Roitner-Schobesberger et al. , 2008). It is besides mentioned that the correlativity between the household income level is very(prenominal) much linked to the level of commandment as well. As mentioned by Robinson R . and Smith C. (2002), int finish purchases of sustainably produced foods did non differ for demographic characteristics such as household annual income educational attainment. Through the research carried out by Ross NJ. et al. 2000), they have suggested that consumers with a higher earning incomes were more probably to have purchased locally produced food, mainly focus on the organic consumption by various segmentations. Their research and findings were supported earlier by Govindasamy R. and Italia J. (1998) whereby the same results applied. Groups with a higher household income tend to have purchased foods produced with reduced pesticides. In UK particularly, social group is employed as an indicator of income brackets (Wier et al. , 2008). Research has revealed that the tendency in urchase the organic goods seem to increase in abidance to the pass awayn social status. However, the highest organic calculate shares are observed for middle physique households whilst shares in the upper middle descriptor being in fact lower. kinda captivatingly, a similar phenomenon is observed to be happened in Denmark as well. Organic viands Attributes Organic food attributes influence consumer buying decision. some(prenominal) empirical studies have been perform on customer knowledges of organic food attributes and how they formed the consumer attitudes towards food.\r\nIn the present research, among different product attributes, we have selected: scathe of organic food, environmentally friendliness of organic food and organic food availability. Price of Organic victuals Organic foods are often of a expense premium above un received products. According to Roitner-Schobesberger et. al (2008) in Thailand the charge difference between organic and non-labeled naturalized vegetables in Bangkok varied between 50 per centum and 170 pct and in some cases even four hundred percent.\r\nHowever, in some countries such as Finland there were non significant premium prices for organic foods (Tarkiainen and Sundqvist, 2005). As Roitner-Schobesberger et. al (2008) pointed out that despite the price difference of organic and non-organic food, nearly 60% of the ‘organic buyers’ express that the price of organic products was not a problem. In addition, ‘non-organic buyers’ ranked some other items as a campaign of not purchasing organic food rather than higher prices.\r\nChryssohoidis & Krystallis (2005) contracted that while ascorbic acid percent of people would prefer organic to conventional products with the assumption of similar price, this percentages dropped by plainly 20 percent when the same question was posed regardless the higher price of organic food. In other words, higher price is an important obstacle for a limited percentage of consumers. Roitner-Schobesberger et. al (2008) found out that in Bangkok men were more likely to purchase organic foods than women and concluded that it ability be due to the reason of men being go awaying to pay a higher price premium for organic products than women.\r\nSimilarly, a study in Klang Valey, Malaysia showed that women werre more likely than men to agree that they would purchase more organic foods if they were less expensive (Ahmed, 2010). Additionally, heavy users were on average stage whereby they are leave behinding to pay higher price premiums than intermediate and light users (Wier et. al, 2008). Environmentally friendliness of organic food Consumers are getting more conscious and concerned with the consumption of chemic substance used in farming and preserving environment is becoming a virile attitude among consumers.\r\nAccording to Tarkiainen and Sundqvist (2005), subjective norms’ effect on attitudes has been mainly found in behaviors, that involved some kind of honorable decision, and overly buying organic food can be seen as ethical decision reflecting environmental concern. In addition, perceived flavour is assoc iated with environmentally friendly practices (Ness et. al, 2009). The perception of organic food products as environmentally friendly was a common perception and has been examined in several studies (Ahmed, 2010; Honkanen et. al, 2006).\r\nIt is believed that when the consumers have more concern about their wellness and environmental protection, they pull up stakes be more likely to have a positive attitude to organic foods (Ness et. al, 2010). Honkanen et. al (2006) found that ecologically oriented consumers were more likely to form intentions to purchase and consume organic food. In other words, the more people are concerned about environment, the more positive attitude they have towards organic food. Organic regimen Availability Lack of organic food availability and variety in store is considered as one of the barriers to consumer purchase.\r\n unfermented vegetables (which include fresh herbs) were considered the most widely available organic product group rather than other organic foods (Roitner-Schobesberger et. al, 2008). Chryssohoidis & Krystallis (2005) verbalize that limited availability was the main gene that hinders organic purchasing. Although according to Roitner-Schobesberger et. al (2008), in Thailand, majority of organic buyers were satisfied with availability of organic products. Most of them reported that they would like to buy more organic products, especially a wider range of vegetables. comfort to the node\r\nIn every product that consumer purchased and used, they in turn are expecting value from it. Value can be defined as a benefit that consumer is receiving by exploitation a product. Benefits here think of sensory appeal of the product, gustatory sensation, fun, freshness, quality and healthiness of the products. These are some main reasons that encouraged consumer to purchase the organic food. The value may deepen from one consumer to another; however there bequeath definitely be one value that effect the buying att itude which motivate the buying intention of consumers. health Effect of Organic provender\r\nSeveral perceptions contributed to health attribute include the reason of being good for health, good for children, not containing pesticides, high in fiber, natural and nourishing and safer to eat (Roitner-Schobesberger, et. al, 2008; Saher et. al 2006; Lockie et. al, 2002; Ness et. al, 2009). The perceived potential hazards of modern agricultural practices such as the use of pesticides and their residues in food were perceived to be associated with long term and unknown effects on health (Miles and Frewer, 2001;Wilkins & Hillers, 1994; Williams & Hammit, 2001).\r\nSaher et. al (2006) revealed that there is very smallish scientific support for the common beliefs that organic food would be more reasoned or nutritious than regular foods, but the belief that they have these properties remains kinda strong in consumer’s mindset. The claim is debatable whether marketers ca n use the health claim for marketing purposes because most of the research concluded that there was no turn out that organic food was fitter or more nutritious than conventional food (Honkanen et. al, 2006).\r\nHowever, most studies in this area suggested that consumer’s perception of organic food as a healthy nutrition is one the most significant motives for buyers. Lockie et al. (2002) pointed out that health was the one aspect consumers are least lead foring to compromise. Roitner-Schobesberger et. al (2008) in Bangkok, Thailand, examined the motives behind organic food purchase and pointed out that the most important motive was the anticipate positive health effects. Similarly in Malaysia, organic buyers believed that organic food was healthier compared to conventional grown food (Ahmed, 2010).\r\nIn Thailand, the health aspect was closely associated with the residues from artificial chemicals used in agriculture (Roitner-Schobesberger et. al, 2008). In fact, organic products often have a lower level of pesticide residues (Baker et al. , 2002). Lockie et. al (2002) revealed that although price was an important factor out, organic consumers consider health has appeared as a more significant factor for purchasing organic food in Australia. These organic food consumers likewise believed that industrial methods of food processing institute a threat to customer’s health.\r\nAnother research by Schifferstein & Oude Ophuis (1997) illustrated that public assistance was rated among all other motives by organic food buyers. On the other hand, Tarkiainen and Sundqvist (2005) by examining specific organic products (bread and flour) claimed that health brain did not explained the general attitudes towards organic food, although they believed this results might be different by examining different organic products. Sensory Appeals Sensory appeals of organic food are part of the factors that provides value to customer.\r\nSensory appeals inclu de the taste sensation, odor and also the texture of the organic product (Prescott et. al, 2002). sometimes sensory appeals of the organic food need to be combined with the non-sensory factors such as organic food related expectations to lay down a value to customer which lead affect their attitude towards buying organic food (Prescott et. al, 2002). Sensory factors are also influenced by cultures and stage setting of consumers. For example, consumers from Western countries eat less spicy food compared to those from Asia.\r\n down in the mouth organic food might produce high value to consumers in Asiatic countries compared to Western. Intrinsic cues or sensory appeal that are associated with physical characteristics of the product such as taste, size, color, appearance, smell, feel and flavor were normally used as indicators of quality on the organic food (Schifferstein et. al,1997). spirit is also value that consumers experiencing by consuming an organic food. Better sensory appeal of organic food will portray a better quality which will influence the attitude of purchasing an organic food and later increase the intention of buying the organic food.\r\nOne of the most vainglorious sensory appeals that yield more value to consumer is taste. According to Roitner-Schobesbergeris et. al (2008), taste was the trine important motives that consumers purchase organic food (Roitner-Schobesbergeris et. al, 2008). Others studies also emphasized that many organic food buyers believed that organic food products taste better than conventional food even if sensory evaluations have yielded inconsistent results (Fillion and Arazi,2002; McEachern and McClean,2002; Zhao et al. ,2007). perceive Value\r\nOne of the studies conducted in 8 countries concluded that item-by-item attitudes towards buying organic food are primarily based on the belief about the benefits (Thogersen, 2000). Benefits or value to consumers such as healthy, taste better and environment friendly succeed all the other factors such as belief about the cost. The same proven in one of the study conducted in Klang Valley. Most of the responders reported that they choose to buy organic food products because they perceived organic food as very healthy, neophyte and natural (Bayaah Ahmad et. ll, 2010). As such, value of organic food towards customers’ effect their attitudes towards buying which will motivates their intention of purchasing the organic product. Consumers also value organic food as nutritional food since it is produced victimisation handed-down method whereby the original nutrition from the food is preserved. upkeep belief was one of the reasons that do people appeared to have different food styles and often express themselves as having food adventurousness or pickiness (Chen, 2007).\r\nOrganic food adds value to consumers who has such belief and it will influence their intention of consuming it by affecting the buying behavior. Besides, Chen (2007) poin ts out that an individual’s personal interests or traits act a part in establishing personal food choice criteria by dint of the values held by the individual. These values control nutrition beliefs, w eighter control concerns, and so on. For instance, people seem to have different food-styles and often express themselves as having food adventurousness or pickiness.\r\nAnother important motive to purchase organic food as reported by Roitner-Schobesbergeris et. al (2008) is the consumer’s search for new, trendy and attractive food products. Attitudes towards Organic food and aspiration to purchase Basically, consumer attitudes are found to be the most important predictor of intention to buy (Honkanen et. al, 2006). Several studies have found that higher perceived product quality leads to more positive re-purchase intentions (Bou-Llusar et. al, 2001; Hult, & Kandemir 2004; Tarkiainen & Sundqvist, 2005).\r\nChen (7007) highlighted that if the consumer’ s attitude towards organic foods is positive, the consumer’s attitude to purchase organic food will be more likely to be positive. This is also consistent with another study performed by Honkanen et. al (2006) indicating that relation between attitude and intention is positive and quite strong, indicating that consumers with positive attitudes towards consumption of organic food are more likely to form intentions to consume such food, therefore converting positive attitudes to intentions. Methodology Theoretical Research simulation [pic] Figure1.\r\nTheoretical Research Framework shot Development: possibleness 1: thither is a relationship between demographic characteristics of consumers and their attitudes towards organic foods. Hypothesis 2: there is a relationship between organic food attributes and consumer’s attitudes towards the organic food. Hypothesis 3: There is a positive relationship between values of organic food to customer with attitudes towards buying organic foods. Hypothesis 4: When the consumer’s attitude towards organic foods is positive, the consumer’s intentions to purchase organic foods will be more likely to be positive. Research Design\r\nThe questionnaires are further designed in English; since the respondents are assumed to be relatively high educated they will be able to answer the questions without any difficulties. what is more it will help to keep the original meaning and assureing that respondents perceived to have towards the questions. Types of questions in questionnaires are mostly disagreeable ended question and only two open ended question. This will only consume little time for the respondent to complete the questionnaire which will encourage them to figure in this study. There are ternion main categories in the prepared questionnaires.\r\nThe questions in the first category are more towards understanding demographic details of the respondent such as on the age, income level, ethnicity , trust and educational level. This is useful to confirm the background of the organic food consumers. There are also questions on the product attributes which the respondents are asked to identify what are the main attributes that attract the purchase and also to determine whether this factor have a positive effect towards consumer attitude on organic food. Last part in the questionnaires is designed to understand the value of organic food to customers.\r\n only these questions are to probe four hypotheses of this study. selective information Collection The target population consists of organic food buyers in Peninsula Malaysia. In order to carry out the taste Peninsula Malaysia is split in to 3 major component parts namely Northern, Central and Southern division. Northern region will be be by Penang, Central region will be Klang Valley and Southern region of Peninsula Malaysia is represented by Johor Bahru. These triple areas are elect based on the economic instruction a nd availability of the organic products.\r\nFrom for to each one one region shopping complexes and supermarkets that provide organic products are identify. By using random take, triplet shopping complexes and supermarkets in urban areas are selected. Since target respondent with higher educational level and purchasing power are scattered around these urban areas, these will be perfect places to conduct this research. Those deuce-ace supermarkets and shopping complexes are ensured to be far from each other so that the tranquil samples will be more blameless in representing the population in each region.\r\n constitutional sample size comprises of 540 individual respondents is self-possessed using convenience sampling and respondents will be approached randomly. Since this study is conducted in large scale, convenient sampling will be more cost effective compared to other types of sampling. Furthermore conducting other types of sampling will be time consuming and the accuracy of the collected samples to represent the factual population will be questionable. In order to collect the information, 60 self-administered consumer questionnaire surveys are distributed in each shopping complexes which will result in 180 uestionnaires from each region. Considering the daring of the selective information, we are expecting a total of about 500 questionnaires to be useful in the later part of info psycho psychoanalysis. Although there is no way of conditioned if those included are representative of the overall population, the survey is still expected to give a first overview of relevant issues and to allow to derive insights into the perception of organic food buyers in Peninsula Malaysia. Data Analysis subsequently data is collected, data will be edited and coded. Editing data is very essential part of data analysis especially when researches involve open ended questions.\r\nEditing is done immediately aft(prenominal) data is collected so that the responden t can be contacted if any illumination needed. The edited data are identified through usage of different cranky and colors. Coding is done before data processing is conducted. Since most of the data collected involve ordinal scale, coding becomes prudent. By doing this data accurately keyed in and avoid wrong interpretation of data. udder on the three sections in the questionnaire, data is also coded in three main groups. Data processing is done using a packet program called SPSS interpreting 17.\r\nFirst of all the edited and coded data is checked and scanned through. Wrongly entered and coded data will be identified using the software through methods like identification of the maximal value. Values like variance, standard deviation, mean and range are used to understand the effectiveness of the questions asked in the questionnaire and how respondents reacted to the questions. The reliability and cogency test is done to check the credibility of the data. The reliability test also conducted to test the relationship of the variables through the reliability coefficient.\r\n lustiness test is done to assess all three factorial validity, convergent validity and also discriminant validity. References Ahmed, S. N. B. , 2010, Organic Food: A Study on Demographic Characteristics and Factors Influencing Purchase Intentions among Consumers in Klang Valley, Malaysia, global daybook of business organisation and Management 5, No. 2, Baker, B. , Benbrook, C. , Groth, E. , Benbrook, K. , 2002, Pesticide residues in conventional, unified pest management (IPM)-grown and organic foods: insights from three US data sets. Food Additives and Contaminants 19, 427â€446. Bartels J. and Reinders M. J. (2009).\r\nsociable identification, social representations, and consumer innovativeness in an organic food context: A cross-national comparison, Food and bore Preferences,1-6, Elsevier Ltd. Bou-Llusar, J. C. , Camison-Zornoza, C. , Escrig-Tena, A. B. , 2001, Measuring the r elationship between firm perceived quality and customer gratification and its influence on purchase intentions, Total reference Management, 12, 719â€734. Chen, M. F, 2007, Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: chair effects of food-related personality traits, Food fictional character and Preference 18, 1008â€1021.\r\nChryssohoidis, G. M. , Krystallis, A. , 2005, Organic consumers_ personal values research: Testing and validating the total of values (LOV) scale and implementing a value-based segmentation task, Food Quality and Preference 16, 585â€599. Clark, R. A. , & Goldsmith, R. E. (2006). interpersonal influence and consumer innovativeness. International Journal of Consumer Studies, 30(1), 34â€43. Govindasamy R, Italia J. (1998). A willingness to purchase comparison of combine pest management and conventional produce. Agribusiness. 14:403-414. Honkanen, P. , Verplanken, B. & Olsen, S. O. 2006, Ethical values and motives driving organic food choice, Journal of Consumer Behaviour 5, 420â€430. Fillion,L. ,Arazi,S. ,2002. Does organic food taste better? A claim substantiation approach. fare and Food Science 32, 153-157. Im, S. , Bayus, B. L. , & Mason, C. H. (2003). An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the honorary society of Marketing Science, 31(1), 61â€73. Keillor, B. D. , Hult, G. T. M. , & Kandemir, D. (2004). A study of the service encounter in eight countries. Journal of International Marketing, 12, 9â€35. Lockie, S. Lyons, K. , Lawrence, G. , Mummery, K. , 2002. ingest ‘green’: Motivations behind organic food consumption in Australia. Sociologia Ruralis 42, 23â€40. McEachern,M. ,McClean,P. ,2002. Organic purchasing motivations and attitudes: are they ethical? International Journal of consumer studies 26, 85-92. Menghi, A. (1997). Consumer Response to Ecologic al take out in Sweden. Swedish Agricultural University, Uppsala. Miles,S. , & Frewer, L. J,2001. examine specific concerns about different food hazards. Food Quality & Preference, 12, 47-61. Ness, M. R. , Ness, M. , Brennan, M. , Oughton, E. , Ritson, C. , Ruto, E. 2009, Modeling consumer behavioral intentions towards food with implications for marketing quality low-input and organic food, Food Quality and Preference 21, 100â€111. Prescott, J. , Young, O. , O’Neill, L. , Yau, N. J. N. , 2002, Motives for food choice: a comparison of consumers from Japan, Taiwan, Malaysia and New Zealand. Food Quality and Preference 13, 489 †495. Robinson R. and Smith C. (2002). Psychosocial and Demographic Variables Associated with Consumer Intention to Purchase Sustainably Produced Foods as Defined by the Midwest Food Alliance, Journal of Nutrition Education and Behavior Volume 34 (6), 316-325.\r\nRoitner-Schobesberger ,B. , Darnhofer, I. , Somsook, S. , Vogl, C. R. , 20 08, Consumer perceptions of organic foods in Bangkok, Thailand, Food constitution 33, 112â€121. Ross NJ, Anderson MD, Goldberg JP, Rogers BL. (2000). Increasing purchases of locally grown produce through worksite sales: an ecological model. J Nutr Educ. 32:304-313. Saher, M. , Lindeman, M. , Koivisto Hursti, U. , 2006, Attitudes towards genetically modified and organic foods, Appetite 46, 324â€331. Schifferstein, H. N. J & Oude Ophuist, P. M.\r\nA, 1997, Health-Relatede Determinants of organic food Consumption in the Netherlands, Food Quality and Preference 9, 119-133. Tarkiainen, A. & Sundqvist, S. , 2005, Subjective norms, attitudes and intentions of Finnish consumers in buying organic food, British Food Journal 107, No. 11, 808-822 Thogersan. J, 2000, predicting consumer choices of organic food: Results from the CONDOR Project, Wier, M. , Jensen, K. , Andersen, L. M. , Millock, K. , 2008, The character of demand in board organic food markets: Great Britain and D enmark compared, Food Policy 33, 406â€421\r\nWilkins, J. L. , & Hillers, V. N, 1994. Influences of pesticide residue and environmental concerns on organic foods preference among food conjunctive members and non-members in Washington State. Journal of Nutrition Education, 26, 26-33. Williams, P. RD. , & Hammit, J. K, 2001. Perceived risks of conventional and organic produce: Pesticides, pathogens, and natural toxins. Risk Analysis, 21, 319-330. Zhao,X. ,Chambers,E. ,Matta,Z. ,Loughin,T. ,Carey,E. ,2007, Consumer sensory analysis of organically and conventionally grown vegetables, Journal of Food Science 72, 87-91.\r\n'