Why does alcohol taste bad at first then better later? Why is 7up more than refreshing than Thumbs up? Why does loud music in bars increase alcohol consumption? Why do commercials use vulgar women to c all over products? Does sex really sell? Will spending my pocket money on a meal bring more happiness that buying enclothe? Why do people buy something instead of its option? If I exigency my product to sell, what should I do? To resolving these questions I chose Consumer Psychology as my topic.
Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes impart on the consumer and society.
Consumer psychologists study a variety of topics including:
How consumers choose businesses, products and services
The thinking processes and emotions behind consumer decisions
How environmental variables such as friends, family, media and culture work buying decisions
What motivates people to choose one product over another
How personal factors and individual difference affect peoples buying choices
What marketers piece of tail do to effectively reach out to their target customers
on that point are 4 main applications of consumer behaviour:
Marketing strategy; for making simpler marketing campaigns. For example, by understanding that people suffice to biological needs at certain periods of time, producers can schedule food related advertisements during the late afternoon.
Another application is earth Policy. To get consumers attention, the Federal Drug Administration (FDA) took the step of requiring in truth graphic and bold statements saying smoking kills on packets of cigarettes.
reasonableness consumer behaviour can help getting ideas across consumers for the clear of society. Marty Fishbein, a marketing professor, worked for the Centers for Disease Control to try to...If you want to get a full essay, order it on our website: Ordercustompaper.com
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