Euro Disney

Euro Disney
Robert Cruz
Soc.101: Introduction to Sociology
Prof. Willie Whitehead
dreadful 3, 2009
Euro Disney
In 1992 Euro Disney decided it would non deviate from Walt Disneys original ideas and machineed a no intoxicant rule. A decision which would ultimately cost them fr.7 billion because, slightly of the French people were upset by Disneys decision not to serve wine, a huge theatrical role of the French culture. later declining sales, Disney conceded its errors, and added wine to the menu. And today attracts millions of guests with a new name, Disneyland resort Paris.
Walt Disney had the ethnocentrism office when it came to building his alkali parks, and in California as swell up as Florida they have been a tremendous success. He unconstipated modeled, Main Street USA, after his childhood home. Walt Disney once said. Disneyland is consecrate to the ideals, the dreams and hard facts that have created America…. with the hope that it will be a source of joy and inspiration to all the world. A culture shock existed because Visitors from Germany or England hope wine because its part of the French experience.(New York Times, 1993) In 1993 Disney began selling wine in the theme park.




This could have been avoided had Disney been willing to conform to the French culture and “implement European friendly rules that broke with Disney tradition, such as circumstances wine” (Levin, 1996). This can be achieved through focus groups and rill and error, which would give them more experience at intercultural relations, and set standards for futurity globalization.
References
Lavin, D. (1996, November 20). Euro Disney Claims Success at Theme Park --- Attendance and dough Rise, But End of Concessions May Jeopardize Growth. _Wall Street _Journal (Eastern Edition), p. B11. Retrieved August 3, 2009, from ABI/INFORM Global. (Document ID: 23882653).
Euro Disney Adding Alcohol. (1993, June 12). New York Times (Late Edition (east Coast)), p. 1.42. Retrieved August 3,...If you want to get a full essay, order it on our website: Ordercustompaper.com



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