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EXECUTIVE SUMMARY Marketing Audit & Planning has emerged as an classical atomic number 18a of research in the recent period. This Report has been prepared for the Adidas Group. Adidas has been chosen because it is a globally established soft touch and therefore, has some(prenominal) areas of market audit that can be explored. The research on the marketing audit has been carried out through a belles-lettres review, journals, and magazines and by studying the official website of Adidas. www.adidas.com and www.adidas-group.com Adidas was started in 1920 by Adi Dassler because of his sexual love for sports and shoe making and with three guiding values in mind - to manufacture the best shoe to serve the unavoidably of sport, to protect the athlete from injury, and to make the product long-lasting. Adidas is a global business organization with innovation and design leaders. Core strengths of Adidas are strong retail footprint, huge success at FIFA 2010 and ledger entry into emerging markets, though it needs to improve its performance in the Chinese market and its dependency on third company manufacturing. After Reeboks revival and future sponsorship agreements, the company is smell forward to a new milestone in flood tide days.

However, its operations in the current environment are touched by many external factors - political, economical, social and technological, etc The present boodle and sales of Adidas have decreased in the past year from 5,256(Million Euro) to 4,712(million euro). Therefore, it is recommended that the company explore new vistas and expand into wider markets that are unattached to it right now. With further development of the companys marketing strategy and business plans Adidas can grow to be the largest brand in the market, not only the sports market but withal the general market of footwear, clothing and accessories. OVERVIEW: Adidas AG is a German based sports apparel manufacturer and part of the Adidas Group, which consists of Reebok Sportswear conjunction; Taylor made... If you want to get a full essay, order it on our website: Ordercustompaper.com

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