Grand Project

Research Methodology OBJECTIVES OF THE STUDY 1. To profile the cherry pickers. 2. To lead the cherry pick out sales pattern. 3. To dislodge out whether Cherry pickers increases the basket size. 4. To find out whether cherry pickers increase the sell turnover. explore QUESTIONS ?Who argon the cherry pickers? ?How do these customers cherry pick products? * What are the implications on the total spending of these customers? * Do such consumers increase the retail turnover by buying more quantity for availing the promotional purposes? HYPOTHESIS Ho: The amount spent more to avail the scheme is not dependent on the income of the buyer. H1: The amount spent more to avail the scheme is dependent on the income of the buyer. TYPE OF RESEARCH DESIGN Descriptive research was used for the project. QUANTITATIVE RESEARCH A mint of customers leaving Big Bazaar was do so that tout ensemble details of the shopping trip were fresh in their minds and hence accurate price info could be collected. The glance was done by questionnaire which comprised of unlikeable ended questions. SOURCES OF DATA Primary data was collected through survey of customers at Big Bazaar.

lowly data was collected from previous research by confused authors on this topic, retail biz magazine and articles and reports on the internet. METHODOLOGY The order used for survey was structured questionnaire. RESEARCH TOOL Questionnaire QUESTIONNAIRE DESIGN The questionnaire comprised of closed ended questions. SAMPLE DESIGN SAMPLE SIZE: 100 samples take TECHNIQUE: Convenience sampling. PILOT STUDY A pilot survey of 5 customers at Big Bazaar had been done to tick that the questionnaire is correct and relevant of research objectives. SURVEY Once pilot study is over, actual survey will be conducted. DATA ANALYSIS The detective has used inferential statistics (through SPSS) in order to draw a conclusion. Result of the study has been put... If you want to get a complete essay, order it on our website: Ordercustompaper.com

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