Gold's Gym Expansion to Asia

[pic] GOLDS GYM PROPOSED EXPANSION TO ASIA Table of contents Page 1. range of the federation_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _04 2. PESTLS analysis and SWOT/5 Forces Analysis _ _ _ _ _ _ _ _ _ _05 3. grammatical constituent score analysis _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _17 4. Analysis of the cultures _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _18 5. Analysis of the market milieu _ __ _ _ _ _ _ _ _ _ _ _ _ _21 6. Analysis of the market mix _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _26 7. Trade agreements and laws affecting the enlargement _ _ _ _ _ _32 8. Market entry strategy and recommendations _ _ _ _ _ _ _ _ _ _36 9. Bibliography and References _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _39 PART 01 - Background of the keep company - GOLDs GYM favorables lyceum International, Inc. is one of the largest fitness ordering chains in the world, one of few global players in a highly fragmented market. The company operates primarily by dint of franchising. Golds gymnasium claims 2.5 million members worldwide, and some 600 gyms found in 27 countries. The chain began with a single establishment, which became the center of the chromosomal mutation of bodybuilding in the United States.

Golds Gym earns income through franchising, operating company-owned gyms, and through merchandising apparel and accessories pass with the Golds logo. The company was founded by Joe Gold in 1965. Gold sold the company in 1970, and it changed hands several clock since then. In 2004 the firm was acquired by the Texas-based investment group TRT Holdings. The company increased its sales of accessories in the late 1980s. In 1988 it began selling its clothing at department stores and sporting goods stores as thoroughly as in its own franchises. Golds Gym currently operates in almost all the states in US and a dominant player. It has operations in 20+ countries and wishes to lose ones temper to pursue aggressive growth. Country Analysis and... If you want to beat back a full essay, order it on our website: Ordercustompaper.com

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