Business Environment - Research On Tesco (uk Supermarket Chain)

HND /C Business /Business (PathwaysUnit 4 Business EnvironmentAssignment No .1ScenarioYou work for a major consultancy firm . Your boss has asked you to query Tesco , a phenomenon in the Fast moving consumer goods market (FMCG , and about to become the UK s leading supermarket chainAbout your AssignmentPrepare a detailed report - demand sure that solely information is accurate advantageously explained and back up by a theoretical baseThis is a thematic grant - Research well for Tesco will be the subject of some(prenominal) assignmentsPart 1 p Task 1Identify Tesco s Mission , value and tombstone characteristics . Show how its stakeholders have influenced theseSource : HYPERLINK hypertext transfer protocol /www .tescocorporate .com /cr .htm http /www .tescocorporate .com /cr .htm , accessed on 2 /2 /2007 each little helps is more than a simple slogan tho the root of Tesco relegation statement . Tesco started from selling groceries to providing anything customers might involve (loans , mobile phone furniture , golf clubs etc .

The goal is to cleanse customers shopping experience by offer them what they want and take at a good price and at the homogeneous time delivering an economic perish and tangible benefits for shareholdersTesco main values are- To always try harder for customers by understanding them better than anyone and offering them unbeatable product value- To look after employees by providing them with confidential information working conditions so they can look after customers- To accost people (managers , customers , staff ) with trust and respect render retain to each other , share knowledge and strive to give one s very best- To fulfil customers aspiration by offering them safe , nutritious and quality food at cheap price to earn their lifetime loyalty in return Other characteristics underlying Tesco success is its four parts strategy- To honor a strong core UK business- To become a no-hit international retailer- To be as strong in non-food as in food- To develop retailing servicesObviously customers have highly influenced Tesco s mission and values Through feedbacks and customers surveys , Tesco has gathered valuable information and implemented adequate strategies to fully satisfy its customersEvaluate the extent to which Tesco s meet the objectives of 3 groups of stakeholdersSource : HYPERLINK http /www .tescocorporate .com /cr .htm http /www .tescocorporate .com /cr .htm , accessed on 2 /2 /2007Tesco meets the objectives of its customers by offering them only types of products from finest for those wanting something special , to value for those on a figure . No matter how much customers want to spend on a product , Tesco strives to always deliver value to all its customers Furthermore , with different stores format , Tesco appeals to convenience shoppers as well as large families wanting to do their weekly shoppingTesco meets the objectives of its employees by offering them training programmes and personal development plan as well as attractive benefit package including waxy hours , leave , profit share , meal and childcare vouchersTesco meets the objectives of its suppliers by offering them long lasting partnership...If you want to get a full essay, order it on our website: Ordercustompaper.com

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